MonetrixGuides for creators, publishers & app developers
Plain-English explanations of the numbers behind your Google ad revenue.
How to check your AdSense, AdMob and YouTube earnings on your phone
Every way to check Google AdSense, AdMob and YouTube revenue on iPhone or Android — official tools, their limits, and how to see all three in one place.
6 min read →
RPM, CPM, eCPM, CTR and CPC explained
Clear definitions and formulas for RPM, CPM, eCPM, CTR and CPC across AdSense, AdMob and YouTube, with worked examples and what to watch when revenue changes.
7 min read →
AdSense vs AdMob: what’s the difference?
Google AdSense monetises websites; Google AdMob monetises mobile apps. Compare ad formats, metrics, payments and when to use both.
5 min read →
When does AdSense pay? The monthly payment cycle explained
How the AdSense, AdMob and YouTube payment cycle works: when earnings are finalised, when payments are issued, thresholds and common payment holds.
5 min read →
How to track all your ad revenue in one place
Compare the ways to combine AdSense, AdMob and YouTube earnings — spreadsheets, Looker Studio dashboards and dedicated apps — and pick the right one.
6 min read →
Why ad revenue varies so much by country
Why the same app, site or video earns very different eCPM and RPM by country — advertiser demand, seasonality, language and currency — and what to do.
6 min read →
AdMob eCPM and match rate: how to read and improve them
How AdMob revenue breaks down into requests, match rate, show rate and eCPM — with formulas, what a drop in each one means, and practical ways to improve them.
7 min read →
How to track YouTube income: ads, memberships and sponsors
Where each kind of YouTube income shows up — ad revenue, Premium, memberships, Supers, sponsorships — and a simple routine for tracking all of it in one place.
6 min read →
Your AdSense and AdMob earnings in your local currency, explained
Reporting vs payment currency, why your Google payout differs from the estimate, and how to track AdSense and AdMob earnings in the money you spend.
5 min read →
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