Track AdMob revenue for every app in one place

Built for app developers

If you ship more than one app, the AdMob console makes you click through several reports to see how everything is doing. Monetrix uses the official AdMob API with read-only access to put today’s earnings and your recent trend on one screen — then lets you drill into each app.

AdMob metrics in Monetrix

• Estimated earnings for today, 7, 30 or 90 days, or all time.
• Impressions and ad requests to see how much inventory you’re serving.
• eCPM — what you earn per 1,000 impressions, the headline price metric for app ads.
• Match rate — the share of ad requests that were filled — to catch fill problems early.
• Clicks and CTR for each period.
• Performance by app so you know which titles carry your revenue.
• Performance by ad unit and ad format — compare banner, interstitial, rewarded and native.
• Earnings by country — see which markets bring the best eCPM.

Check AdMob on the phone you test on

Monetrix runs on iPhone, iPad and Android, with an Apple Watch app for a quick look at today’s total. Ship a build, open Monetrix on the same device and see how your new placements are performing — no laptop needed.

Why match rate and eCPM matter

A drop in AdMob revenue can come from fewer users, fewer ad requests, a lower match rate or lower prices (eCPM). Seeing those numbers together lets you tell the difference between a traffic problem and a demand problem. Our guides to AdMob eCPM and match rate and eCPM, RPM and CTR explain how they fit together.

AdMob plus AdSense plus YouTube

Many developers also run a website or a YouTube channel for their apps. Monetrix adds your AdMob revenue to AdSense and YouTube so you see one combined total, in any of 25 currencies.

Frequently asked questions